Seven Mindsets of Mediocrity

A mindset is a predisposed way of thinking that is so strong in a specific outlook that if affects a person’s attitudes and responses to circumstances as well as their ability to make decisions. Your mindset can determine how you interpret events and take action (or not) in situations. In the book, The New Psychology of Success, Carol Dweck proposes that people use two fundamental mindsets: a fixed mindset or a growth mindset. With a fixed mindset, the person believes that the situation cannot be improved through any means. The growth mindset on the other hand comes with beliefs that obstacles can be overcome and challenges are opportunities for personal growth.

We would like to introduce you to some specific financial advisor mindsets we’ve experienced in our business and how we have created success by assisting in moving the mindsets from fixed to growth.

1) I want to act like a business I just don’t have the time or resources to do so.

We’ll show you how to make more time for yourself, so you can focus on what you do best, and we’ll be the resource you never had to explode your business. That’s what we do best.

2) I want to be seen as professional but I don’t have the budget or cash flow to do it properly.

The fact is, it takes money to make money. So if you’re not prepared to invest in your business, you shouldn’t be in business.

"An entrepreneur who doesn’t invest in their business doesn’t own a business, they own a job." – Michael Gerber

We help successful professionals achieve even greater success. We do our best to accommodate cashflow needs.

3) My experience has been that we haven’t had a great ROI from marketing.

Marketing  ROI can be guaranteed if the five following steps are followed: 

• a concise business planning,
• synergistic marketing strategy,
• outstanding brand,
• powerful marketing arsenal, and
• masterful execution.   

4) I don’t like prospecting, I just want to meet with my clients and help them with their financial planning.

Great marketing makes prospecting simple and fun. When you’re the best at what you do and you have great marketing support, your clients will become advocates and they will do the prospecting for you.  We have been successful at setting up marketing strategies that have made this happen.

5) How much is it going to cost me and how much effort will it take? And what’s the payoff?

If you build and implement your plan with our certified coaches and marketing experts and it doesn’t produce at least a 30% increase in your business, we’ll refund 100% of your investment. How’s that for confidence?

6) I don’t need a coach. I don’t need a plan. I don’t need marketing. What I need to do is just focus on making money, meeting with people, building relationships.

Having a coach, a business plan and great marketing is the KEY that will allow you to focus on doing what you’re passionate about in your business. A certified coach will walk you through the process of understanding your personal and business values and ensuring a plan is put into place based on your strength and ability to execute.

Thinking back to the introduction of this article, we can say with confidence that the most successful “growth mindset” advisors:

• Have a coach
• Have a business plan
• Have great marketing

7) I have too much going on right now to think about marketing my business. 

Marketing is the ONLY way to get more customers and if the future of your business depends on having customers, then you MUST focus on being great at marketing. Period.

 

Talk to us and let us help you move from a “fixed” mindset to a “growth” mindset. You truly have nothing to lose and everything to gain.

You can reach us by calling (905)579-7724 or through the “contact” area of our website at http://freedomarketing.com



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