Colonial Life Agent Beats the Downturn

Once a month I highlight an independent agent in our monthly eNewsletter, Edge, who has successfully been able to grow their business despite the recent economic downturn. The agent normally talks about how they’ve expanded their product base, started cross-selling to their clients or other marketing strategies and techniques they’ve used to increase their appointments and referral base.
When I called Gary Treadwell – a Colonial Life Agent from Massachusettes -to be featured in our September edition, I was pleasantly surprised with his fresh, unique approach to generate income even though the production of his agency was declining.

Gary knew his clients were holding off on their insurance decisions until they were more certain about the outcome of the recent Health Reform. So instead of sitting and waiting around for things to get better, Gary took matters into his own hands. He started to focus on a new venture called The Benefit Toolbar which Gary explained as a unique revenue generating program for non-profit and profit organizations.

I was a little caught off guard at first when he told me how he’s been able to outlast the downturn. There were no selling tips or strategies, no motivational speeches about working harder and longer to visit more clients, he simply told his referrals he’d give them a call once the economy settles down – and they appreciated his respect for their concerns.

I love using Gary’s story as an example when talking to agents about the different ways they can use the money we give them after purchasing a portion of their renewal commissions. For agents looking to get a taste of something new without completely exiting the industry – this is a great way to maintain their business but still have the money to invest in an entrepreneurship opportunity.

Although I love sharing Gary’s story, it’s best told by him.

Check it out at: http://www.twgcapital.com/GaryTreadwellQA.aspx and let me know what you think! Email me at Stephanie_Simmons@TWGCapital.com.



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