Time and again I am asked, “what measurable results will branding have on my practice?” Let me give you a simple perspective as to how absolutely critical your brand is. When you moved into your office: 1) Did you consider what your office says about you and your success? 2) Did you re-model or...

Do the words Twitter, Facebook and Blogging make you nervous? Have you thought about increasing your online presence to capture a new market but aren’t sure where to start? Staying up-to-date with the latest trends in technology when marketing and selling insurance may seem overwhelming and...

Originally published in the National Post on May 20, 2008. Everyone in the securities industry will want to give Superior Court Justice Thomas Lederer a big hug after reading this article describing the March, 2008, decision in which he dismissed a client’s claim when he sought to have his advisor...

Originally published in the National Post on November 20, 2007. There are no limitation periods specified in the Investment Dealers Association’s registered bylaws with respect to disciplinary actions, and to date the IDA has seemingly proceeded on the basis that it was not governed by any limitation...

Are referrals your primary source of new clients? That’s not a surprise. Some 90% of the clients we’ve served over the last 10 years answer “yes” to that question. What is somewhat surprising is the number of advisors who don’t perceive the link between branding and referrals. People REFER for two...

When we ask most Broker Dealers how they are different, how they are attractive to existing and potential advisors we generally get the answer that they Partner with their advisors. The fact that this is the most common answer should be a pretty clear indicator that this is not a differentiator. It’s a...

Is your web site a reflection of your company’s offering? Is it the first impression you’d like to make with coveted advisors? Is it the impression you need to make to equal or better the playing field with your competition? Your web site needs to be many things to make the impression you truly...

The following is a true story. Identities have been changed for confidentiality. Recently a colleague of mine shared a story about a quality broker-dealer, ABC Financial. ABC had approached my colleague to help them recruit more financial advisors to their business. In my colleague’s due diligence...

I was recently reading an article about making a first impression. The author in the article linked below makes some good points about how to make a first impression. It’s different than creating a lasting impression, which is critical to long term success, but it’s worth a read. Click Here:...

The most significant marketing you can do is self-promoting you’re web site to your clients, prospects, centers of influence and peers. If you have a web site you’re proud of, let everyone know every chance you get. You’ll keep your web site top of mind and they’ll begin to buy into...